Pay Per Click is what we like to call our "Immediate Gratification Marketing." We can literally have ads running on the first page of major search engines the same day we begin setting up your account within the engines themselves. This is dependent on approval by you on the proposed targeted keywords.
Exactly like our Local SEO service, PPC offers you an effective way to get your business in front of potential customers the moment they are ready to make a purchase. With over 80% of the world using a search engine to find what they are looking for it is an essential part of any business's marketing strategy.
What can you expect from us as your Local PPC Firm:
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Common questions we receive about Local PPC:
I only want to spend $X per month or per day. Can you budget this out for us?
Yes, we are fully capable to do this for you. We also have clients that tell us: As long as its performing we have no budget. We work with you to find the best solution to stay within your budgeting needs.
Can I only target customers in my coverage/service area?
Yes, the capability for geo-targeting is available by city or a certain mile radius from your location.
How do you know if its working or not?
If you have an analytics package in place we can work with you to define goals or success metrics. These metrics will be defined by you but we can setup your solution to trigger that event as a success. This can include an email, phone call, download, visits or form submissions.
I want to pay for clicks from the keyword "XYZ" but not the keyword phrase "XYZ info", can we exclude these from our campaigns?
Absolutely. This is known as a negative keyword and once in place your ads will not show nor be charged for that keyword.
Can I have multiple ads/messaging per keyword?
Yes, every campaign we launch contains multiple ad messaging to insure our clients are receiving the most out of their campaign. Your campaigns are optimized to show the best performing ads for each of your keywords. Basically, the ad that sends the most traffic to your site compared to the number of times that keyword was searched for on the search engine wins.
Should I do both Local SEO & PPC?
We strongly suggest you consider doing both. It's simply good marketing practice to have your brand or business appear as often and in the most places as possible. When making this argument there are a few different highlights to point out. Some people simply prefer to click on natural (SEO) results as opposed to the paid results and visa versa.
Another thing to consider is that both forms of search engine marketing are pulling from the same pool of traffic.
For example:
- Let's say there are 1,000 people searching for "blue widgets" every month. Those 1,000 people are now funneled into each segment.
- PPC might receive 40% overall and SEO gets the 60% remaining. There can also be some overlap between the two.
Having your website show up in both can improve the number of customers that visit your website simply because they seen you in both the SEO & PPC portion of that search result because you will have a presence of the authority figure on that subject matter.